Profoto page 11

Profoto, the Light Shaping Company

Today, Profoto products are used by professionals as well as serious ‘amateurs’ and hobbyists. Whether it’s a photo on a billboard or in a fashion magazine, there’s a good chance the image was made with one of Profoto’s lights. Profoto continues to refine its products in line with the ideals of Eckhard & Conny: products should not only look, feel and sound good, but form must also reflect function.

That’s why Profoto products are not obstacles, but practical solutions that help you realise your ambitions as a photographer. There’s a reason Profoto calls itself the “Light Shaping Company”. And honestly, they live up to that name!

A flash of Profoto history

Profoto was founded in 1968 in Stockholm by photographer and engineer Eckhard Heine and photo retailer Conny Dufgran. Their partnership began when Conny sold a flash to Eckhard that didn’t work. Eckhard was so frustrated by the faulty unit that he went home and invented a new type of flash. A few weeks later he returned to Conny and showed him the impressive new flash. A few years on, they stood at Photokina in Cologne with their Pro-1 generator. It was a huge success and Profoto was born with a bang.